HTC One "Pop-Up! Retail"
In preparation for release of the new flagship smartphone, the HTC One, HTC asked EWI Worldwide to develop a Pop-Up store for high-traffic malls across the USA. The HTC One Showroom is designed to distinguish the phone and its key features on its initial release into a crowded market. In coordination with HTC’s design and digital partners, EWI produced a playful, dynamic environment, outfitted with areas of engagement aimed to demonstrate why the HTC One is “Everything Your Phone Isn’t.” Providing engineering, fabrication, technology integration and testing, installation, training videos and a merchandising design strategy,
EWI delivered a high-quality program to engaged HTC brand promoters and created excitement among customers. The HTC One Showroom is delighting consumers in cities nationwide and setting new standards for smartphone releases everywhere.
