AT&T "4G LTE Experience Lab"
HTC needed a new way to make its mobile products stand out in the crowded and competitive mobile device and smartphone marketplace. Through its retail channel partnership with AT&T, the device manufacturer sought to create a totally new retail experience in an open, 850-square-foot retail store in Chicago. Through an ongoing relationship and previous successful program executions for AT&T, EWI Worldwide was charged with designing the space and defining the experience to help customers vividly imagine HTC’s products in their daily lives and to compete vigorously with the popular smartphone products from competitors Apple and Samsung. In order to drive sales, HTC recognized that it had to heighten consumer awareness, move to control the perception of the HTC brand and, through the experience, convert users to become HTC brand advocates at the point and time when he/she was making a purchase decision.
EWI Worldwide developed and built an integrated retail and digital experience that demonstrated the innovative, feature-rich and well-designed products from the HTC brand — while promoting the speed of AT&T’s 4G LTE network and its expansive network of retail locations.
Our Retail and Digital Engagements divisions worked together to create a new, more experiential way for mobile telephone customers to interact with the HTC brand and promote the technology of HTC mobile devices and the AT&T network using the theme, “Network of Possibilities.”
EWI Worldwide designed a complete solution for the HTC program, ranging from the furniture design and interior floor plan of the temporary retail space to the digital signage. But the stand-out features of the program are the interactive stations which reinforce HTC’s brand at the cutting edge of technology.
